On 28^th December 2017, ADiRECT Singapore Pte Ltd (henceforth ADS) formed a Capital & Business partnership with Starzen International Co., Ltd, a subsidiary company of Starzen Co., Ltd, that is responsible for the import and export of meat and processed meat products.  

It is the first of its kind in Singapore to offer an extensive range of top quality vegetables, fruits, meat products, processed food products, and sake - all exclusively brought in from Japan. Visitors to the store will also experience an unparalleled bento experience presented by GO-ZEN, an exciting ready-to-eat bento concept by ADiRECT, where customers can look forward to creating their very own ready-to-eat bento box from a mouthwatering array of premium options, flown directly in from Japan to ensure freshness and quality. 

The exquisite and exceptional meat quality of Saga-gyu is created not only from the natural environments of Saga Prefecture that is blessed with many mountains and rich rivers flowing between them, but also from the strong trinity between the producers, JA Saga and Saga Prefectural Government, as well as their efforts that were built and spanned over more than 30 years. With a balanced harmony of delicate flavour and marbling comparable to art, Saga-gyu is not just the pride and representative of Japan and Japanese Wagyu brands, but also boasts of strong popularity outside of Japan in countries such as Singapore, which is well-acclaimed as a gastronomic hub. Our company started the full-scale sales and marketing of Saga beef in FY2014 and is now welcoming our 3rd year.

The CUT's reviews by Michelin Guide Inspector

Meatlovers powered by ADiRECT Singapore are certified to the ISO 22000:2005 international quality management system accredited for our Food Safety Management System which meet food industry expectation. Our ISO 22000:2005 certification affirms our successful pursuit of quality and service excellence. The management system designed to enable us to control food safety hazards along the food chain in order to ensure all our products are safe at the time of consumption.

POSB PAssion KidsWrite 2015 ADiRECT is playing a part by joining SG50 Commemorative Book Launch on Sept 13! In celebration of SG50, POSB and People's Association together with National Library Board and SoCh in Action, have come together to launch the KidsWrite Campaign to capture Singapore children's version of the nation in 50 years' time.

Ingesting metal fragments can cause serious and painful injuries. To uphold our food quality safety standards as well as to safeguard your food safety, all our products at Meatlovers are scanned by the metal detector before your order is dispatched to you. This new technology also complies with our ISO22000:2005.

All pigs under the Dingley Dell Pork program are raised 100% naturally fed and are always hormone free.

In celebration of Saga-Gyu Brand's 30th Anniversary, the event was held on 29 January at popular Japanese restaurant Jin Fine Restaurant. A total of 60 guests, including foodies, food bloggers, chefs and representatives of the media were invited to discover and taste one of the top brands of Japanese Wagyu - the exclusive Saga-Gyu. The guests included popular blogger Dr. Leslie Tay of the famous food blog 'ieatishootipost' as well as chefs from Michelin starred restaurants.